AWARDED 2019 GOLD CLIO
The Batman Experience, Powered By AT&T, voted #1 customer activation at the 2019 San Diego Comic-Con, was an exclusive pop-up experience to celebrate Batman’s 80th anniversary. Our team led this project from the start, birthing the idea of a VR skydive experience. We branded the experience itself as well as its other 3 micro experiences. I was tasked with using our brand we created to produce all signage for the event, including three AT&T store take-overs. I executed everything from window graphics, mondo flags, a-frames, pop-up signs, and flyers, down to the digital customer experience to promote and brand the event.